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Archwood Building Co.
	Website Postcards Image Brochure	Adecade ago, the owner of this building company decided to rename and rebrand his business. In the highly competitive residential building and remodeling industry, it is essential to increase name recognition through carefully executed branding efforts. Red, white, and blue were the signature colors selected (see below). Blue, particularly deep shades like royal blue, suggests top quality and dependability (think “true blue” and blue ribbons). For obvious reasons, Americans in particular have positive associations with this triumvirate of colors, which are also a striking choice for outdoor signage for properties and for vehicles. After many years of working with Archwood as our client and being tremendously impressed with the quality of service and products that they provide their customers, we contracted with the company to build an addition to our home. Other projects we have completed for this client include numerous posters and ad design.
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