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IBD Benefit Services is an employee benefits advisory and consulting firm. With an emphasis on personalized service, they have worked with companies and municipalities of all sizes since 1993. In 2004, they came to Archetype requesting a professional, clean logo that wasn't “stuffy." Their goal was to rebrand the company and heighten its visibility in an increasingly competitive marketplace. The staff at IBD take what they do very seriously and strive always to be experts in their field. They can design and implement a full range of employee benefit services, including group health insurance, life and disability insurance, and retirement and 401(k) plans. Other projects Archetype has completed for this client include pocket folders, promotional items, and a trade show exhibit. The staff reports receiving numerous compliments on their logo design (see below). |
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